Articles

Are real estate agents really the “problem,” or are market expectations and practices the real reason behind this reputation?Are clients always right, or do they make choices that lead to disappointment? The reputation of real estate agents in Greece is a controversial topic.On one hand, there is deep skepticism toward the profession. On the other, […]

Is a big brand necessary to sell a luxury property? Or can an independent, experienced real estate agent deliver the same—if not better—results? In the luxury real estate market, many sellers believe that only a large, international brand can attract the right buyers. However, this is a misconception rooted not in market reality, but in

When the time comes to buy or sell a property, one of the first questions that arises is: Should I choose a large, well-known real estate agency or a small, local one? Although big brands may have greater name recognition, so-called “small” real estate agencies offer unique advantages that often make all the difference. Let’s

Do you believe you can find the ultimate “bargain” in the real estate market?Do you think that if you keep your property’s price high, a buyer will eventually appear and pay? These are two of the most common beliefs that influence the real estate market—and they are based on logical fallacies and psychological mechanisms. Let’s

Introduction My experience, both through continuous immersion in the real estate market and through my background as a scientist, has led me to observe, study, and ultimately categorize certain recurring behavioral patterns commonly seen in property sellers. Behind every reaction, hesitation, or insistence, lie deeper psychological mechanisms that, more often than not, function in a